From the site to the overall idea of SEO optimization

Website construction and SEO optimization are in the same line, the website is made to the user, but also to the search engine, from the website construction, operation should be the optimization thought through.

 

An enterprise station needs to be planned in advance from preparation to construction, to online, to SEO optimization operation. The process and result without planning are scattered, and the ultimate efficiency is also low.

 

 

 

From the site to the overall idea of SEO optimization

 

 

One: before the website goes online, we should consider some necessary points.

 

1: What kind of website are you going to build? What type of blog? Corporate website? You have to.

 

2: What keywords are you going to do? Whether to check the keywords Baidu let not to do, how the size of the competitiveness of keywords, whether there is a corresponding tool to develop the relevant keywords of the segmentation industry.

 

3: whether to determine the program, domain name and space? Different business, different keywords, different user volume, determines whether the program is their own development, determines the configuration of space.

 

4. Are the external chain resources fully prepared? The size of the keyword competitiveness determines the preparation time of the external chain resources.

 

Two: SEO Settings in the website construction.

 

1: Common Settings. Many basic SEO Settings are also necessary, typically 301 redirects, 404 error pages, robots protocols, sitemaps, image Alt, and basic TKD Settings. There are now Baidu respected by MIP transformation, HTTPS transformation and so on.

 

2: Other Settings. The more important point is the advance planning of the URL, the breadcrumb setting.

 

3. Setting and use of Baidu's official components such as Baidu sharing, Baidu recommended reading, Baidu website search, etc.

 

Three: SEO operation stage after the website is online.

 

1. The organization of content. The idea that content is king is never out of date, which provides a lot of immediacy for search engines. Content update frequency should not be too small; UGC is a better way to generate content.

 

2: the use of Baidu webmaster platform link submission tool, the site generated content submitted to the search engine in the first time; Note that the shield does not need to let the search engine included content.

 

3. Link building. On the link construction, should not be limited to the external chain, should also take into account the friendship links and internal links.

 

Similar to a chain, website construction and SEO optimization are indispensable, there are some points can not be done, such as the typical spider pool and other black hat SEO, station keyword overlay cheating. There are also some points that should be done, such as website data analysis, IIS log analysis, constantly learning from the quality of high-quality websites, and constantly optimizing and innovating the website.

 

Continuous attentiveness, let the website meet the needs of subdivided users search query, let the website meet the search engine included, sorted, show the dimension, is a successful website.