Analysis of the impact of domain name filing on website SEO

Considering from the search engine algorithm, the domain name filing or not has almost no impact on the website SEO; From the perspective of user behavior, the domain name will not be conducive to the website SEO.

 

Some friends who participate in SEO training consult me, ready to do a website, based on SEO factors, consider whether to go to the Ministry of Industry and Information Technology for the record before the construction of the station. This problem is actually a lot of colleagues have encountered.

 

 

 

Analysis of the impact of domain name filing on website SEO

 

 

There are two views, one is that the record must be put on record, the other is that there is no need to put on record. Both of these two views are one-sided, specifically speaking:

 

1: Baidu has officially stated that the domain name has not been put on record, the keyword ranking of its website in the search engine will not be affected, that is to say: from the perspective of the algorithm, put on record this dimension is not the impact point of sorting.

 

2: From the analysis of user behavior, the management of domain names in China is relatively strict compared with foreign countries. That is to say: use domestic server space, must put on record. If you are using a foreign one, you do not need this operation. This creates problems, as using a foreign server in general creates problems of slow speed and vulnerability. In terms of speed, the website open speed is one of the dimension optimization, slow or have can't open the case, the search engine will reduce the rating of website, in addition, this kind of situation for ordinary visitors, is also a very exclusive, who is willing to take a long time to wait for a page open, bounce rate is high, the uv values is small, the user behavior also can affect site keywords ranking, affect the seo result; From the perspective of website being hacked and vulnerable to attack, the hacked website will also result in rights reduction and other results, which is also not conducive to the SEO optimization results of the website.

 

Above two points, basically from the perspective of search engines, from the perspective of user behavior, analysis of the record for the impact of website SEO.

 

Here, in the form of questions and answers about the record and the website:

 

Q: During the filing process, the website is closed. How can MIIT check the content of the website at this time?

 

Answer: In China, the Ministry of Industry and Information Technology requires IDC service providers not to access unfiled websites. The Ministry of Industry and Information Technology does not check website content when verifying website information (there are so many websites that they cannot be managed). The Ministry of Industry and Information Technology's job is to register and record the filed information.

 

Q: In the normal operation of the website, it needs to be closed for filing. This situation has a great impact on the website SEO ranking. How to solve it?

 

Answer: the normal operation of the website closed for filing, to search engines and users, are extremely unfriendly. Baidu, has provided closed station protection tools, can be used.

 

Q: What is the difference between enterprise record and individual record?

 

Answer: if it is a regular enterprise, can provide the corresponding three certificates in one certificate, must be put on record. It is not time-consuming and can prevent the consequences caused by inconsistent verification information. Enterprises and individuals build websites for different purposes and content, and the information they fill in at the time of filing is not the same.